Latest SEO Trends to Watch Out for in 2019
One of the best strategies for managing an online platform is to understand the trends that are current for that platform or in your niche and align your platform, business or niche to adapt to those trends. The major benefit of doing this is that you stay relevant in the industry that you find yourself and whatever content it is you are putting out is efficient for the purpose you design it.
In 2019, the digital marketing strategy of search engine optimization is witnessing and will witness major improvements and changes to its form and structure. For the most part, these improvements are in the form of technological advancements, and in some other contexts, they would be in the form of structural adjustments. Whichever is the case, it is important for you to know these trends and watch out for them in your business or online platforms.
In this blog, we will share insights into certain trends that you should watch out for in the SEO world in 2019.
Optimization Would Prioritize Mobile
By the end of 2017, Google had already commenced experimentations with the mobile-first indexing strategy, which was, in simple terms, about ranking websites based on their individual mobile optimization. This was considered by many in the marketing industry as a major veer off the path of ranking based on desktop experience. In 2018, Google revealed that they were working on migrating websites based on their practices for mobile-first indexing.
This means that digital content is now as relevant as its mobile-inspired optimization. Web owners and marketers now have to create and implement strategy that considers the mobile experience more and this is because the mobile traffic has increased over the years.
Online Videos are becoming a Strategy
If you noticed that your favorite brands or competitors are now using more online videos, don’t be surprised or alarmed. It simply implies that they are thinking ahead and preparing themselves for the steep curve in the world of digital marketing. This is because the use of online videos on video hosting platforms like YouTube for marketing is now on the rise. This is inspired by the fact that YouTube records about 500 million hours or more of video watching each day and that’s a lot of audience to target.
Artificial Intelligence is Coming as a Game Changer
With the introduction of the Google AI technology, RankBrain, it is now even more likely that search would be influenced by Artificial Intelligence. It is expected that AI would ultimately change the face of marketing by thinking like humans in ranking content that is semantically relevant to users. This would definitely make search more effective and it is important for people to start learning the strategies to RankBrain.
Voice Search is Rising Fast
The advancement in mobile technology has resulted in the creation and improvements to the concept of voice-based search. We have seen voice-based command systems and now we are expecting voice-based searches which would transform the face of search marketing and reduce the effort individuals need to put into finding information on the search engine.