Simple Steps to Ranking on Google
The goal of most blog owners and editors is to rank on Google. For many, the goal is to reach the first page of search results; for many others, it is to rank as number one for specific search results. Ranking on Google is basically positioning your website or blog to show up in the first page of the results page when users search for specific keywords. Ranking here gives users more confidence in the competence of the content of the website or blog and this is why many website owners concern themselves with this task.
Ranking on Google is often viewed by many as a herculean task and this is so, especially if you have come across the various blog posts on the process involved in ranking. This process is usually a long list of things to do or put in order for your website or blog to rank. However, there are simpler, more important ways to ranking on Google without having to go through much of the stress. In this blog entry, we will consider three of the more effective ways of ranking your website or blog on Google’s first page of search result.
If you implement these tasks, you will well be on your way to enjoying heavy traffic to your website or blog. Ready to find out what these are? Continue reading;
Optimize Your Content for RankBrain
Google RankBrain is Google’s Artificial Intelligence system responsible for curating content for search results pages. Basically, RankBrain is designed to consider content contextually in order to make it relevant for users of the search engine. This means that for your website or blog to rank, it needs to be optimized for RankBrain.
You have probably heard that content is king. This remains true, despite the fact that technology continues to grow. Humans would always need content to interact with technology. This is what makes content a viable resource. However, content that will rank on Google has to do more than tell. For your content to be efficient to the user, it should tell the user something they want to hear in a language they would understand. This makes it easier for Google RankBrain to optimize your content for users’ consumption.
Use Relevant and Popular Keywords
If you own a website, you probably have heard of keyword research – especially if you have been researching on ways to grow your website reach and conversion through Search Engine Optimization.
When users engage search engines to gather information, they use specific keywords, often referred to as “search phrases”, to communicate to the search engine what type of information they are hoping to find. In order for your website to rank on Google, you must use keywords that are relevant and popular to and within your business or blog niche.
This way, you know what people are searching for, what they are looking for and you are able to position your content to reach them with the specific information they are looking for.
As a bonus tip, consider optimizing your keywords for voice search too. This is because with the improvements in mobile search and voice recognition technology, more and more users are choosing voice search for their needs.
Create More Backlinks
Ranking on Google depends, to a large extent, on how much backlinks you have on your website or blog. In conversations concerning ranking on Google, backlinks remain a relevant consideration. Backlinks are basically the inbound links to your website from other websites or blogs that are of repute on the search engine results page. This means for your backlinks to be relevant, they should be from relevant websites or platforms in the niche you are trying to rank for.