The Best Way to Promote a New Website
Now that you’re done with setting up your website, you might totally get obsessed about promoting it. It’s the next phase actually. However, you may spend a huge amount of money trying to get it all right and still not get anything accomplished. And the worst thing that can ever happen to you is that you keep spending, yet no one notices you.
There are some basic steps you can take and all you have to do is say goodbye to frustration and see results. This article would give you some tried and tested procedures which would help you stay visible and drive traffic down your site.
- Search Engine Optimization (SEO):
Search Engine Optimization, or SEO for short, is the process of getting your website ranked highly on search engines like Google. Just assume you were selling shoes and your website is the number one Google result for “shoe sales”, think about how much traffic would your website get?
This strategy brings consistent and passive traffic to your website. How you go about it is by using keyword research. The reason for this is to make sure that there’s a market for the content you’re about to produce. When your content ranks for tons of popular search terms, that’s when your traffic begins to soar.
- Optimize your content
Whether you’re creating brand new content or working with existing posts, you would definitely need to optimize them to rank in Google. You have to do a lot of research, copywriting work and multiple other factors. Most people do not have their readers in mind when putting down contents, they just write about anything they feel like and they expect anyone to come over to read them. You shouldn’t be doing this in this age.
- Try guest blogging
Do you know what this means? You can start your own blog and you may want to bring in a guest blogger. This is a popular tactic that is mutually beneficial for both parties involved. Inviting another writer in your industry write a post on your own blog gives you the opportunity to dive into the person’s network and hopefully get some quality leads. Through this process, you’re building relationships along the way with people in your industry and in that same way growing your own network. You both get exposure, traffic, and social media shares. You can also choose to be a guest blogger. It helps open you to new people in the field.
- Maximizing social media:
The power of connection the social media possesses is beyond imagination. An information on social media can spread like wildfire if it’s share worthy and very important. So why should you be left out. You might want to consider having a social media account, and focusing on the niche in which your product or service addressee. You have to be creative about what to post but you can always refer your link after any post in order for those interested to visit your site with. This works a lot and you might just not know who may be sharing your website link.