Things Your Business Should Know About Your Customers
If you work in the customer satisfaction department of a company or you own a business, it is your responsibility to know as much as possible about your customers. For every business, there are unique facts to learn about the customers that patronize that business. For example, if your business deals in women clothing, then things like the rationale of your female clients should be your concern. In the same vein, in every business, there are general things that customers have in common which the business owners or customer satisfaction executives must understand in order to drive engagement and increase sales.
In this article, we would consider some of these things and explain how these things can be explored in the creation of a healthier experience for your customers and increasing their loyalty to your brand or product.
Loyalty is not Your Right, it is Earned
Many brand managers, business executives, business owners and customer satisfaction executives often make the mistake of assuming that their customers owe them loyalty because of the quality of their product or service. The truth is, they don’t. From the biggest brands down to the smallest, customers are attracted to brands and products that they believe has them at the center of their plans.
In order to win the loyalty of your customers over time, you have to consistently work towards ensuring that your brand and product are positioned to meet the interest and satisfaction of the customers. This means years of creating brand experience that they admire, relate with and find useful. Even small businesses must take this even more seriously, because it is the size of the brand customers that determines the strength of the brand.
Your Customers Have Needs that they want Solved
Another thing brand managers, business owners and customer satisfaction managers should understand that people patronize products based on their needs. A woman buys a fancy shoe because she needs to look fancy for an event or outing; a laborer buys a bottle of cold soda based on his need to quench his thirst and feel energized at the same time. None of these things are based simply on the product itself or on the size of the customer’s pocket at the time.
Where the product is of no immediate use to the customer, the customer would not buy the product. For example, nobody would buy medicine for headache without having any need for it; it is either they have a headache, they are expecting to have one, or know someone who has a headache.
The Customer Deserves Your Respect
This is something that brands and their owners and managers must realize. The customer deserves your full respect. Given, many brands do not subscribe to the mantra of “customer is always right” and for understandable reasons too. However, it is important to understand that your customers deserve your respect and they would naturally demand it – whether vocally or by gestures. So, through your brand positioning and product marketing strategies, always place high value on and give respect to your customers.