What is a Digital Marketing Strategy?
In trying to establish the essence of Digital Marketing strategy, we need, first, to establish the essence of digital marketing on its own. The concept of digital marketing exists on the foundation of leveraging on the growth of the digital media space to build marketing content with the aim of getting more attention for your brand, increasing sales or improving customer engagement on the digital space.
Digital marketing thrives on the ability of brands to create compelling content that drives user affectation through engagement. Basically, the aim of digital marketing is to (1) make your brand stand out in the sea of similar brands, (2) help your brand reach a wider audience of customers and potential customers, (3) keep your customers engaged from the moment they find your product online till the moment they are ready to make their first purchase, and (4) improve or manage user perception on the web for your product or brand.
Considering these outlined features of digital marketing, a digital marketing strategy is a plan or framework for operation which is designed to guide the digital marketer or the social media manager working with him, in creating content that engages the audience and improves communication. Digital marketing strategy could be implemented through the following mediums;
Social Media Marketing
With a digital marketing strategy effectively implemented in the social media marketing of your brand or for your product, you are bound to increase user engagement, improve communication and establish a recognizable brand identity. When creating digital marketing strategy for your social media, you should consider trends, language that is specifically created for social media, brevity and attention-grabbing headlines and images. These are important because the social media network is a beehive of activity and a sea of brands. In order to stand out, you need to hold attention, communicate so much in very short time and use language that is understandable.
If you have a competent digital marketing strategy in place for your email marketing, you are well on your way towards creating an experience that would drive interaction through engaging communication. Email marketing is considered one of the most effective ways of communicating for brands these days due to the fact that, when done right, it offers the opportunity to offer sufficient information about a product or brand movement. When creating digital marketing strategy for email marketing campaigns, consider using sharp, witty and attention-grabbing headlines and opening lines that are bound to hold attention.
Web Content Optimization
Digital Marketing Strategy is implemented for the optimization of web content for the sake of increasing user engagement, improving sales and growing the profit margin of your brand. The essence of web content optimization is to create a digital marketing strategy, specifically designed for the web, and with the aim of making the content on your website tailored for the audiences you have in mind. When properly implemented, a digital marketing strategy for web content should pay attention to search engine optimization tactics which help customers and potential customers to find your brand on the search engines when they type in specific keywords.