Which Social Media Platform is Best for Your Business?
When it comes to promoting any business on the internet, using social media is really one of the best ways to go. The social media offers a number of platforms on which you could implement any number of content strategies to achieve your aim. Still, the question of which of these platforms is the best for promoting businesses continues to come up in conversations and masterclasses.
What really is the best social media platform for your business? How should a business owner or board of directors go about choosing a suitable social media platform for their business?
To answer these questions, we would need to establish a few factors and consider some things that are obtainable in the general conversation of engaging social media to reach any range of audiences with your brand propositions.
Who is your audience?
One question you should consider when determining what social media platform would be best for your business is who makes up my audience? The question is also a form of assertion. You need to be able to determine what category of people are more likely to interact with your product or likely to be interested in the kind of content your business would naturally produce.
For example, if your audience is teenage girls or young girls, then you should consider a social media platform like Instagram. Also, Snapchat offers the kind of user experience that young girls would be drawn to, so, it is also a viable option.
What do you hope to achieve?
Do you want to make sales or engage your audience? Do you want to display your goods or services or you just want to talk about the kind of service that you offer? Whichever it is, whatever you hope to achieve, it is important to factor it in the consideration of what social media platform to use for your business.
Understanding what you want to achieve with your business will make it easier to determine what social media platform is best for your business. For example, Facebook encourages interaction very well and Instagram is great for displaying images of your products. By taking inventory of what you hope to achieve with your social media strategy, you are better equipped to choose between the two or from among the plethora of social media platforms that are available for use.
What kind of content are you hoping to create or curate?
It is important to point out that engagement on social media is driven by content. As such, it is important to ascertain what sort of content your audience would be interested in before determining which social media platform would be best for your business. To determine what type of content would be interesting to your audience, you can carry out research into the behavior of consumers of your product or service and measure their interaction with the competition. From that information, you can decide what content to put out and from there, you can move on to selecting from the social media platforms available for that content direction.